Assisted in the launch of the new brands 'Universal Thread' and 'Wild Fable'. In launching a brand, we started from scratch discovering who our new guest is; what her daily life is like, where is she going, and why will she be wearing our clothing. Trend forecasting and developing a color palette played a large role in our design process. Here, my denim training began and my original designs were featured in store and online for purchase during launch.